So it really checks all the boxes as far as the consumers that we target and is a perfect snack for those folks. So there's 110 calories in each serving and it satisfies their craving for indulgence.
#MY MO MOCHI ICE CREAM PORTABLE#
So with our product, you have this weird snack, which is handheld and portable and it's portion control. the millennial consumer is really looking for something different. Why did you think now is the right time for mochi ice cream?īERGER: So we know that the frozen novelty category, which mochi falls into, is basically a flat category and. According to new research from IRI, mochi ice cream is now one of the fastest growing segments of the frozen novelty market.
So we'll continue to innovate every year and really give the consumers different items in the mochi space. Do you have any other innovations planned?īERGER: We do have several innovation items that we're looking at right now.The My/Mo brand is about a year and a half old, and within that short period of time, we've developed the dairy items and then the non-dairy. Vegan came out shortly after that, along with the mochi bits in pints of ice cream. And when we look at our innovation, we want to look to see what would be a very, very unique, what would meet the taste profiles of the North American consumer and what would give us a technological advance versus any competition. How did you come up with the idea for the three layers?īERGER: This is something that we had seen over in Japan a number of years back. So we'll be first to market around January of 2019. This is very much different from anything else that's in the marketplace also, so it really is true innovation in the frozen novelty category. this would be something that would definitely wow the consumer. So we like to wow our consumers and thought that between the texture, the flavors and the colors. FOOD DIVE: Why did you decide to launch this new triple layer innovation?ĬRAIG BERGER: My/Mo continues to grow at an extraordinary pace and the consumer adaption is truly unparalleled and our fans are actually hungry for more. The new triple layer mochi ice cream comes in four flavors: chocolate sundae, vanilla blueberry, chocolate peanut butter and dulce de leche.Ĭraig Berger, CEO of My/Mo Mochi Ice Cream, spoke with Food Dive about the company's latest triple layer innovation, the frozen treat's continued growth in the market and what's next for the brand. The new product contains the traditional mochi dough exterior wrapped around ice cream with a new center layer. On Wednesday, the brand announced its latest product innovation, a new triple layer mochi ice cream coming to grocery stores nationwide in early 2019. But to keep up with the competition, the company continues to launch even more new products. The company has launched three new types of mochi ice cream, including non-dairy, vegan and ice cream pints with mochi bits. As the market for the product continues to grow, My/Mo has built a snacking platform that is focused on product development.
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